As a freelance designer at Casper Sleep, I took lead in designing and building out the brand’s promotional marketing assets including emails, display ads, social posts and paid social ads under the creative direction of August Heffner and Justin Lafontaine.
SKILLS
Digital Design
Branding
Advertisement
Motion Graphics
PROGRAMS
Sketch
Illustrator
After Effects
SNOOZELETTER
Snoozeletters feature an article posted on the Casper’s homepage regarding the improvement of your sleep. These emails not only feature the best tips from the article but also drive up sales by calling out relative Casper products.
NYE Campaign 2020
Under the visual direction set by the art director, I expanded the design into a full campaign rethinking the design to fit into multiple dimensions and applications.
NYC Subway Ad
Casper’s Sleep Puzzles
Motion Assets
Different examples where I had the opportunity to incorporate my motion experience into the design.
